It was an odd turn of events: the much-anticipated event, a launch, contained no Jaguar’s luxury cars- internet users were left with wide-eyed wonder mixed with puzzlement, and most were left confused and talking online.
Jaguar’s New Ad via X (formerly Twitter)
On Tuesday, British luxury automaker Jaguar unveiled its new logo through a dynamic branding film. The rebranding features a diverse group of models dressed in bold, futuristic outfits, reflecting the brand’s updated aesthetic. The ad highlights striking visuals, abstract concepts, and powerful taglines like “live vivid,” “delete ordinary,” and “break moulds.”
However, the launch notably omitted any of Jaguar’s iconic luxury vehicles, leaving many internet users confused. Even billionaire Elon Musk joined in, mocking the ad on Twitter with the question, “Do you sell cars?
Jaguars is the company name of the most premium luxury car manufacturer from Britain, synonymous with the epitome of style, performance, and innovation. Established in 1922, this brand has a history of manufacturing some of the finest sedans, sports cars, and SUVs. Finest designs coupled with powerful engines, Jaguar seamlessly poses as a premium driving experience. Also, its recognition of merging age-old craftsmanship with cutting-edge technology has made Jaguars a global symbol of automobile excellence.
